Villarreal will tour Turkey during the break for the World Cup in Qatar.
The Submarine will face Fenerbahçe on Saturday 3rd December and Galatasaray on Tuesday 6th December.
LaLiga, in collaboration with the Turkish Süper Lig, has organised this international activation with Villarreal CFF, with the LaLiga Santander club travelling to Turkey during the break in club competitions due to the FIFA World Cup. This agreement between the two organisations will be a way to continue LaLiga's internationalisation strategy and give the club the opportunity to make itself visible abroad.
The club will be able, together with LaLiga and under the umbrella of Boost LaLiga, to amplify its brand perception and its audiences through a strategic ally such as the Süper Lig.
This international activation offers Villarreal CF the chance to train and play high-level matches during the World Cup break. In this way, the club does not lose the competitive rhythm and at the same time they have a great opportunity to attract new audiences and expand their brand.