Valencia have agreed a €14m deal with Atletico Madrid for Kevin Gameiro.
Marca says Valencia coach Marcelino has made no secret of the fact that he wanted another forward and identified the Frenchman as his prime target.
He now has his man after in a deal which could rise by €6m in bonuses.
Of those, three million euros are expected to be reached easily, meaning that the fee will quickly rise to 17m euros.
The agreement will not be made public until the Rojiblancos can finalise a replacement for the outgoing Gameiro.