Udinese's goal to get even closer to its fans, in Italy and abroad has taken a giant leap forward as the club launches its own store on Amazon, reports www.fcbusiness.co.uk

The new Brand Store on Amazon will open it's first phase in Italy, Spain, England, France and Germany.

The club's ambition is to then expand further outside Europe and in particular into Central and South America due to its strong ties with iconic fans and players who have been represented by the club's innovative international scouting policy.

"Our presence on Amazon is part of the club's internationalisation strategy and at the same time wants to be a way to be at the side of our fans, in Italy and in Europe," said Magda Pozzo the club's Strategic Marketing Coordinator.

"In addition to our official Macron shirts, in the coming weeks we will launch new products that will enrich our merchandising line that will go beyond the world of football alone. It's a project we care about a lot and we have dedicated time and passion so that our loyal fans can always share an identity with their favourite team."