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Tottenham aim for over £400M in naming rights deal

Tottenham are seeking a record naming rights deal for their new stadium.

The London Evening Standard says as they prepare to occupy their new ground, ideally from the summer of 2018, Spurs have approached numerous top-level organisations in an attempt to agree a deal.

Spurs are looking for a deal that will yield more than the £400million sponsorship arrangement between Manchester City and Etihad Airways, agreed in 2011.

Arsenal's original naming deal with Emirates, signed in 2004, was worth more than £100m and was due to run until the end of the 2020-21 season.

In 2012, the Gunners signed a £150m extension to their shirt sponsorship deal with the airline, worth £30m per year until the end of the 2018-19 season. That agreement also ensured Arsenal's home would be known as Emirates Stadium until 2028.

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Paul Vegas

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