Top-flight Premier League stars are among a group of UK-based players seeking 'hundreds of millions of pounds' for the use of their personal statistics, according to the Athletic, reports, www.sportspromedia.com/.
The subscription-based digital sports outlet says 'more than 400' current and former players plan to take legal action against companies such as computer game manufacturers and betting firms who have used their performance and tracking data without consent or compensation.
The players hope to recover six years' worth of lost income, the Athletic said, adding that individual settlements could be worth as much as 'tens of thousands of pounds' if the claim is successful, although payments will vary depending on what level the player competed at and the amount of exposure they received.
Players from the English Football League (EFL), which oversees the three divisions below the Premier League, the semi-professional National League and the Scottish Premiership have also reportedly signed up to Project Red Card, which is being spearheaded by a company called Global Sports Data and Technology Group.
Co-founded by Russell Slade, who has managed several clubs in the EFL, and technology expert Jason Dunlop, Global Sports Data and Technology Group says it is 'helping sport to understand and benefit from' the incomes associated with data.
Speaking to the BBC, Slade said: "Players need to be signing [consent] if their data is going to travel.
"One or two clubs are seeing it now, we want to help them get this right. Obviously data in clubs is there for players to improve but they should be signing their consent for it to be used.
"We have found that the accuracy of data is staggering, most players on board have wrong data stored."