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Too many Premier League games being broadcast?

The Premier League's main domestic broadcast partners, Sky and BT Sport, are concerned that the value of their contracts are being undermined by over-saturation, according to the Daily Mail, reports, www.sportspromedia.com/.

With fans still shut out of stadia, every match from the Premier League is being aired live in the UK, and the Mail reports that Sky's average per match viewership across the first three rounds of Premier League fixtures is slightly down on normal levels.

However, to illustrate the pay-TV broadcasters' concerns, average viewership for the 12 matches originally picked by Sky for broadcast this season are reportedly up eight per cent compared to the equivalent fixtures last season, indicating the overall numbers are being dragged down by minimal interest outside of the big games.

Talks with the Premier League over the number of games being made available for domestic broadcast remain ongoing but Sky and BT Sport have announced their initial TV picks for the next three rounds of fixtures with just half of the matches selected.

Ian Ferris
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Ian Ferris

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