Inter Miami, David Beckham's Major League Soccer (MLS) expansion franchise, have announced Dutch beer brand Heineken as their first founding partner, reports, www.sportspromedia.com/.
The long-term deal will see Heineken serve as the official beer partner of Inter Miami, securing signage, intellectual property rights and retail activations.
An official release said that Heineken's status as a founding partner will grant the brand 'the highest levels of visibility', as well as team access and the opportunity to engage with fans through a range of experiences.
The deal comes after Inter Miami appointed London-based KIN Partners in February as their exclusive sponsorship sales representation agency.
"With Heineken we have an excellent partner who not only shares our vision and passion for the sport but also understands the importance of being a community-first organisation who engages directly with our core audience," said Jurgen Mainka, Inter Miami's chief business officer.
"We are proud to welcome Heineken as the founding partner of our growing Inter Miami CF family and look forward to making history together as we kick off our first season in MLS."
The partnership builds out Heineken's US soccer portfolio, adding to its designation as the official beer of MLS, a status it has held since 2014.