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Telecoms operator signs up West Ham star Payet

French telecoms operator SFR has named French international soccer player Dimitri Payet as its new ambassador for La Reunion, Guadeloupe, Guyana, Martinique and Mayotte, reports, www.sportspromedia.com/.

As part of the two-and-a-half year deal the West Ham United midfielder, who was born in La Reunion, will feature in advertising campaigns and will make personal appearances for the Altice-owned company.

SFR's parent company, Altice, also has a sponsorship agreement with soccer superstar Cristiano Ronaldo.

Ian Ferris
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Ian Ferris

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