De Lorenzo Haircare has expanded its partnership with Sydney FC, becoming the principal sponsor of the Sky Blues' W-League side, reports, www.sportspromedia.com/.
The brand initially partnered with the club in 2013, becoming the shorts and sleeve, and then the back-of-shirt sponsor of the ladies team, later filling the same role for Sydney FC's men's team.
It will now be the front-of-shirt sponsor for the club's women's team, as well as receiving branding at the W-League outfit's home games, and a hospitality berth.
"I'm pleased to have De Lorenzo expand on their support of Sydney FC," Sydney FC chief executive Tony Pignata said.
"De Lorenzo have been fantastic supporters of the Sky Blues for a number of years and to have them further involved in our Westfield W-League team is fantastic."
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