New Sunderland owner Ellis Short has failed to make any promises to fans and the public but ensures the club will continue to get better.
The American businessman has assumed complete control of the club and now plans to push forward after a tough season which involved a long relegation fight.
When asked what the club's goals would be, Short kept his cards close.
"Well Niall [Quinn, chairman] told me not to answer that and not to promise too much, but I'll tell you what I think," Short told the club's official website.
"I became involved late last summer and our only real goal this year was not to get relegated, and with the money we spent last summer we probably shouldn't have come as close as we did, but we have achieved our goal.
"What we want to do is take this good club and continue to improve it; we'll do what we need to do this summer to get this team into a place where we can try to finish in the top ten next year.
"I don't ever want to go through a relegation battle again and I don't want the fans to have to go through it, I don't want Niall to have to go through it, so what we will genuinely be trying to do with the things that Niall does this summer is to be able to finish in the top ten.
"And in the longer term we just want to continue to improve and always run things well. I don't want to promise things and not be able to deliver but that's genuinely what we are going to try and do."