Stoke City are heading for a new season ticket sales record.
They have already sold close to 20,000, still two months before the start of the new campaign.
City are more than 300 ahead of sales at the same stage last season when they went on to sell a club record 21,500 tickets.
Stoke chief Tony Scholes told The Sentinel: "We are delighted with the response. Many clubs up and down the country are seeing declines, albeit small, in their support. We are managing to buck that trend.
"We do recognise that in our fourth season in the Premier League the initial enthusiasm for playing clubs like Liverpool and Manchester United does diminish, so we have to work hard to keep the support there.
"We are keeping prices as affordable as we can, and Tony Pulis took the team to even greater heights last season when he led them to the FA Cup final."