Sporting Kansas City have announced a multi-year partnership with the Kansas-based Arvest Bank Theatre, reports, .
The deal will see a premium seating area at the venue's executive level renamed the 'Sporting Suite' and a collection of shows at the theatre will feature promotional ticket giveaways and social media contests run by the American soccer club.
Additionally, Sporting Kansas City will receive advertising signage and promotional branding around the theatre's lobby.
"We're extremely lucky to have a strong working relationship and friendship with Sporting Kansas City," said Joe Litvag, senior vice president of AEG Live, the operators of the Arvest Bank Theatre.
"We look forward to all the benefits that this partnership will generate for both sides, creating even more interest in live entertainment, both soccer and music."