Southampton chief executive Martin Semmens says they'll find a solution to their LD Sports shirt problem.
Saints announced yesterday they have ended their relationship with LD Sports with immediate effect, instead welcoming Sportsbet.io as their new main shirt sponsor for the Premier League campaign, which begins on September 12. However, there are already many Saints fans who have purchased a shirt which is now out of date before the 2020-21 season has started.
Semmens told BBC Radio: "We've had to move incredibly quickly.
"When it comes down to it we either take a lot of time to find the right solution and then tell everybody or we're just up front and we say this has happened and move forward.
"I think our hand has been led slightly by having to be ready for September 12, so the most important thing, job number one for us was to make sure we had a viable and brilliant sponsor for next year that would provide the funds we needed.
"When it comes down to it, if we don't have those funds there's no Kyle Walker-Peters or no new signing so we had to do that."
He continued: "But then straight after that we have to now make sure our fans can wear the shirt with the right logo on coming into the games and supporting the team when they can. So we had to get that right.
"But the reality is, as we stand today, we don't quite know the right solution and how we're going to address that because there are a certain thousand people out there with a shirt with the wrong logo on right now.
"We will find a solution to it, whether it's replacing it or putting a new logo over the top, but we need a few more days to work that one through.
"I would think before we start the season we will at least be able to tell people what that solution is and maybe in about five or 10 days time we can provide that solution."