Sky Sports have been forced to replace an advert outside Bramall Lane showing Carlos Tevez scoring the decisive goal for West Ham that condemned Sheffield United to relegation in 2007, reports the London Evening Standard.
The poster - celebrating Sky's 23 years of Premier League coverage - was put up on a billboard outside the ground and showed Tevez celebrating his strike against Manchester United at Old Trafford that ensured the Hammers retained their place in the top-flight at Sheffield United's expense.
Tevez's contribution to West Ham's survival that year remains a topic of controversy, though, as the Argentine was at the centre of a row over his registration following his arrival in England with compatriot Javier Mascherano the previous summer.
The Premier League subsequently fined the Hammers £5million rather than dock them points, which could have saved Sheffield United from relegation to the second tier.
The saga was resolved two years later - when West Ham settled out of court with the Blades.
And Sky have apologised for the location of the poster, and promised to take it down.
A Sky Sports spokesperson said: "It's unfortunate and unintentional and we're replacing it as soon as possible."