BT Sport has extended its deal to broadcast live coverage of Italy's Serie A in the UK until 2018, reports, www.sportspromedia.com/. The deal has been agreed with MP & Silva, the league's international rights agency. BT has added three years to its current deal and now has the rights to show up to 380 games per season.
Simon Green, the head of BT Sport, said: "Serie A attracts some of the best players in the world and is a fantastic, competitive league featuring some of the legendary teams of European folklore, such as Juventus, AC Milan, Inter and Roma."
