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​Serie A enjoys increased revenues for 2018/19

Serie A registered a 13.5-per-cent increase in revenues during the 2018-19 season, in part thanks to improved media-rights revenues, reports Sport Business.

The figures, which have been published by Gazzetta dello Sport, show a jump in revenues from €2.4bn ($2.6bn) in 2017-18 to €2.72bn in the 2018-19 season.

Media-rights revenues accounted for €1.44bn of the 2018-19 total, up from €1.3bn a year earlier.

The league's "commercial revenues", including sponsorships monies, rose by €100m to €650m in 2018-19. Matchday revenues remained stable at €285m and "other" revenues generated €350m.

The 2018-19 season marked the start of the Serie A's new three-year domestic and international media rights contacts.

Domestic live rights to Serie A games are currently held by pay-television platform Sky Italia and subscription OTT service DAZN in deals worth €973m per season.

The international rights rocketed in value with the IMG agency paying just over €380m per season for the contract. The deal also includes club archive rights, betting rights, a marketing spend and fee for access to the broadcast signal.

That agreement represents a near doubling of the fee paid by MP & Silva during the previous cycle.

Media-rights revenues measured in the newly-published figures also include those generated by the Coppa Italia.

Over the last decade, Serie A's revenues have risen by 57 per cent.

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