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Samsung, Nationwide to give Chelsea captain Terry wide berth

Chelsea captain John Terry faces the prospect of his commercial profile being diminished over the fallout from losing the England captaincy.

Among Terry's sponsorship earnings are ties with Samsung's arrangement with Chelsea and England team backers Nationwide.

The Sun says branding experts believe Nationwide and Samsung, the Korean electronics firm which recently extended its Chelsea sponsorship until 2013, will quietly drop Terry's image from campaigns and focus on other players.

One said: "Despite Terry's past indiscretions, in recent years he has moulded his image on being a family man and the allegations have damaged this reputation.

"His role as England captain required a completely clean image. The commercial advantage of being England captain which can set you up for life has been lost."

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