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Sadio Mane trademarkes name as he plans to cash in on Liverpool glory

Liverpool striker Sadio Mane is trademarking his name as he seeks to cash in on his global profile.

Mane has been interviewed in an "SM10" cap and has registered his brand with the Government's Intellectual Property Office, The Telegraph reports.

Lionel Messi, Cristiano Ronaldo and Neymar each scoop £20milion-plus from a string of endorsement, making them sport's top earners overall.

Harry Kane and Gareth Bale are among other big names to trademark their brands, promoting items like men's products and clothes.

And with the Reds 25 points clear in the Premier League, their first crown since 2001 would be a huge marketing asset for a club with such long-established global following.

And as for endorsements, Senegal ace Mane's fame in Africa could be his special selling point.

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