The Thailand FA have announced a lucrative sponsorship deal with American fast-food chain McDonald's. McDonald's have signed a £550,000 three-year shirt sponsorship deal which includes them handing over £90,000 of their products.
Manchester United legend Bryan Robson took over from Peter Reid as boss of the Asian country last month and is already feeling the benefit of working for the Football Association of Thailand - ironically shortened to FAT.
Worawi Makudi, the FAT president, said: "This will be a great help towards our efforts to reach the 2014 World Cup finals.
"This funding will help develop our game, especially youth football, and all the players, junior and senior, will get to enjoy the food too."
Makudi has also announced that Sweden, Poland and Denmark will play in next year's King's Cup against hosts Thailand.
The four countries will contest the annual round-robin tournament in the northeastern Thai city of Nakhon Ratchasima from January 17-23.