RedBird Capital chief Gerry Cardinale is convinced by the financial potential of AC Milan and Serie A.

Cardinale is in the final stretch of buying Milan.

He said, “I just don't think there should be a three to one differential between media revenues across the EPL, LaLiga, and Serie A.

“If you look at the quality of football played in Serie A, if you look at the aggregate market value of players in Serie A, it's on a level with La Liga. And yet there's a two to one differential in media revenue, a three to one differential versus the EPL. That can be improved, that should be improved.

“I don't look at a team without looking at the ecosystem that it's in. And I see a tremendous embedded value and value trajectory both for Milan and Serie A.

“And the way we're thinking about it is that our activities in building Milan back to where it was should have a derivative effect in helping raise everything for Serie A."

Cardinale then commented on the firm's €1.2 billion takeover of Milan.

“Milan, in my view, is one of the most exciting things that we've done, I think Milan is a sleeping giant. I think we bought it well, I think that if you look at its position globally as a brand in European football, it's one of the big ones.

“And it's under-monetised. If you look at the differential in England and Spain and LaLiga with Serie A, there's a tremendous opportunity here to further work our way into the money on Milan and Serie A in general.

“So our interest in Milan was really about Milan as a brand and what we could do with it. And it was also about Serie A and what we think the possibilities are for that as a league."