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Real Madrid star Ronaldo launches own shoe label

Real Madrid star Cristiano Ronaldo has launched his own shoe range.

The Mirror says Ronaldo has followed numerous top-level professionals by creating a fashion brand under his own name.

'Cristiano Ronaldo Footwear', as revealed on the star's Facebook page, will feature shoes that are 100 per cent made in his native Portugal and will be available to buy from next February.

The shoes - based on the Portuguese player's identity, image and behaviour, it says here - will target the premium end of the footwear market rather than the many styles of trainers usually associated with sports stars.

David Beckham now owns his range of men's toiletries called 'Instinct', while new QPR signing Rio Ferdinand runs his clothing company '#5'.

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