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​Premier League tops media rights deals for football in US

The Premier League is the international club competition that generates the most revenue for its media rights in the United States, with about a 26-per-cent market share, reports SportBusiness.

Its current six-season deal with NBC Sports lasts from 2019-20 to 2021-22. The deal started in 2016-17, with the broadcaster paying about 50 per-cent less per season in the first three seasons. The average annual value of the six-season deal represents a 100-per-cent increase on the previous deal in the market.

Uefa club competitions are the second-most valuable international soccer club property in the market. In Uefa's current deals, Turner holds English-language rights, while Univision holds Spanish-language rights, to all competitions from 2018-19 to 2020-21.

Last year, Uefa was able to obtain 57.9-per-cent increase on the total value of the properties for the next cycle, from 2021-22 to 2023-24. CBS will hold English-language rights and Univision will retain Spanish-language rights, to all competitions.

Spain's LaLiga and Germany's Bundesliga are also extremely valuable in the US. Last year, both leagues agreed new deals. LaLiga renewed with pay-television broadcaster beIN Sport, from 2020-21 to 2023-24. Germany's Bundesliga agreed to a new deal with ESPN, from 2020-21 to 2025-26.

Ian Ferris
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Ian Ferris

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