Major League Soccer's (MLS) Orlando City have announced a deal with Exploria Resorts, the timeshare and holiday rental company, to become the franchise's first naming rights partner for their home stadium, reports, www.sportspromedia.com/.
The 25,500-seat seat arena, also home to the National Women's Soccer League (NWSL) side the Orlando Pride, will now be called the Exploria Stadium and sees the company secure signage, banners, kiosks, and booths throughout the venue.
The deal will also see Exploria Resorts become the official timeshare and vacation club of both soccer teams.
Financial details of the partnership have not been disclosed, but the club have described the deal as 'long-term', with Sports Business Journal reporting that most naming-rights agreements in MLS are worth upwards of US$2 million a year.
According to Alex Leitão, Orlando City chief executive, the club had spoken to "a couple of companies" but was keen on a local naming rights partnership.