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Norwich purchase land for possible stadium expansion

Norwich City's expansion plans have received a boost with confirmation regarding a land purchase around their Carrow Road stadium, reports, www.sportspromedia.com/.

Chief operating officer Ben Kensell confirmed the deal at the club's annual general meeting, saying that Norwich would use funds provided by the upturn in profits from returning to the Premier League.

The two plots of land sit adjacent to the City and Barclay stands of Carrow Road, with Kensell revealing that both parcels cost "way under" the UK£500,000 (US$646,013) mark.

"We have a strip between the City Stand and Koblenz Avenue. That would allow us to erect a stand because you are not allowed to do that and hang over a piece of land you don't own," he told stakeholders.

"The idea then is to adopt Carrow Road, so you could have ownership of the road. The other piece of land is directly behind the Barclay and that allows us to stop up the whole of Carrow Road.

"It represented excellent value, so we took that opportunity for the club. What that now does is allow us to pull together a true feasibility study for what we need to do over the next three to five years, but we can now deliver against those plans because we have the footprint around the stadium.

"Previously we did not. What we don't want to do is deliver pipe dreams, we want to deliver achievable aims as part of the club's plan to grow.

"It is all part of a longer-term master plan. As a self-funded club, we need a strategy to move forward on and off the pitch."

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