Norwich City know their hopes of Premier League survival depend on a successful summer market.
The club's sporting director, Stuart Webber has already overseen the signing of Patrick Roberts. He has also ensured new contracts have been given to Tim Krul and Marco Stiepermann. However, he has revealed to Evening News 24 that he aims for all summer business to be completed by the first pre-season game of the season.
"We might have to wait for one or two later because maybe the prices will go down in some places," Webber said of his summer transfer plans.
"It can go one of two ways, if the club is selling a prime asset then the price can go up but if it's someone who's not that involved in their squad at the moment, that they rate at £5million, then it can get to the point that at the end of the window they might say you can take him on loan or for a £1million or whatever.
"It might be a little bit later, it certainly won't be deadline day rushing around and Sky cameras here and all that - that won't be happening.
"They key thing is that we don't believe we need to do too much, we're not sat here saying we need to sign seven or eight players, it's about signing the right ones. If that's quickly or slowly, then so be it."