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No surprises as to top sportswear football sponsors

Sportswear brands adidas, Nike and Puma are the most recognisable football sponsors in the top five European markets, according to a new survey by Sport+Markt. "Jersey sponsors and kit suppliers dominate European communication in football," said Sport+Markt's executive director Hartmut Zastrow.

"The trend in five years shows that huge investments and sustainability are essential to stay in top football markets in the long term. Companies such as o2 and Siemens Mobile have dropped out of the ranking as they quit their jersey sponsorship engagements."

The Top 20 list, of 'Best known football sponsors in the European key markets', is:

1. adidas

2. Nike

3. Puma

4. Coca-Cola

5. Emirates

6. AIG

7. Carlsberg

8. Audi

9. bwin

10. Samsung

11. Reebok

12. Opel

13. Vodafone

14. Ford

15. Unicef

16. Umbro

17. Mastercard

18. Orange

19. Sony

20. Heineken

The list is based on the number of football fans in the UK, France, Germany, Italy and Spain with an unprompted awareness of the company as a football sponsor.

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