Newcastle have announced that their ground will be known as the sportsdirect.com @ St James' Park Stadium for the rest of the season at least, reports the Daily Mail. Managing director Derek Llambias has told BBC Newcastle the stadium will be named after owner Mike Ashley's sportswear shops business until a new sponsor is found.
Llambias said: "We will showcase Sports Direct until the end of the season. I'm sure we're going to get a sponsor in for next season."
"With the renaming it was always going to be whatever brand it was, at St James' Park. For the remainder of this season, we already have sportsdirect.com on the Gallowgate so we'd like to take that branding through the rest of the stadium.
"On the outside - where you see St James' Park - we would like to have sportsdirect.com @ St James', so it can showcase it to whoever is out there that wishes to buy that package."