Six penalties have been awarded for handball compared to 19 in the entirety of the last campaign.
This is due to the Premier League instructing referees to punish players if their arm hits the ball when it is not next to their body.
Bruce was the beneficiary of the rule when his Newcastle side were awarded an injury-time penalty against Tottenham Hotspur on Sunday.
"The handball has been around for a hundred years," Bruce said.
"If it is deliberate, no problem, but it has to be clear and obvious. We have lost the plot with it and it loses the spectacle of it.
"Maybe we can do something about it, we seem to have these phases where we take everything literally in the Premier League and maybe we have to say no to it."