Newcastle United legend Kevin Keegan has taken fresh aim at owner Mike Ashley.

Keegan believes the retail billionaire does not understand the demands of running the club.

And he insists it will be a red-letter day on Tyneside when Ashley finally sells up and walks away from St James' Park.

Keegan said: “It won't go on for ever. Someone, somewhere, will see the benefits of that great football club.

“The problem with Mike Ashley is that he didn't really know what he was buying. He doesn't get it. The best day they'll have is when he sells the club because anybody — and I mean anybody — can run it better.

“Just anybody. It cannot be run worse than it is."