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Newcastle hoping for sponsorship bonanza in 2012

Newcastle United are hoping for a sponsorship bonanza next year.

Toon have already announced they're searching for a new naming rights sponsor for St James' Park.

Managing director Derek Llambias said: "Naming the stadium the SportsDirect Arena helps us to showcase the opportunity to interested parties. We are now actively seeking a long-term sponsor wishing to acquire full naming rights for the stadium.

"Our shirt sponsorship deal with Northern Rock will also expire at the end of this season, which presents would-be sponsors with the opportunity to acquire both the naming rights and shirt sponsorship deals."

Newcastle are seeking an £8million-a-year dual deal for sponsorship of their shirts and stadium.

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