Newcastle United fans have become the first in the country to benefit from an innovative app which allows them to have refreshments delivered to their seat during a game, reports www.fcbusiness.co.uk. VenueMenu has been operating in North America for a number of years and is now planning to grow the scheme across the UK.
The company has been working closely with Sodexo Prestige, which operates the catering at St James' Park, and has trialled the scheme with great success during the current season.
Users download the free app on to their smartphone or access it via their browser and then register, allowing them to pre-order food and drink from 24 hours before a match up until half time.
These are then delivered to their seat during the game, having already been pre-paid for.
The app, which has also been running in Nine Bar at the club and in the Sports Bar, has proved a huge hit.
