The Magpies have announced the club record purchase of the Brazilian attacker.
And Bruce believes fans will instantly take to him.
He said of the transfer: "The kid's got an exciting time ahead of him. He's a smashing young player and we're obviously delighted to get him. It's been going on for a little bit now, so to get him is great for everybody.
"He's got everything that a modern-day player wants. He's big, strong and athletic, and of course he's got age on his side too which is vitally important.
"He's learned the history and wanted it (the No 9 shirt), and that's always a big shirt to fill. But in his eyes, it was 'bring it on - it's what I'm here for'.
"He's risen to that challenge, and I'm sure he will be a big, big favourite of the supporters. He's got an incredible work-rate about him, he's got a really good humility about him, and all the attributes a top striker needs."