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New partner for Serie B

Serie B has announced brokerage firm Anthea as a new partner, reports, www.sportspromedia.com/. The company, which is based in Vicenza, has agreed a deal by which it will supply value-in-kind to the league and its clubs, likely to be in return for the usual branding and hospitality rights.

"In the history of a medium-sized company like Anthea, this new agreement marks a moment of particular importance," said Flavio Marelli, Anthea's chairman.

"Being amongst the companies accredited at national level in Serie B is a source of great pride."

No financial details were revealed.

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Ian Ferris
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Ian Ferris

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