Major League Soccer is launching a new flagship app as the 2019 MLS campaign approaches, reports SportBusiness.
REPLACE1271766973he app will give MLS fans access to fantasy information in addition to tickets, power rankings merchandise and highlights.
REPLACE1271766973echnology news website Engadget repprts that MLS' main focus with app is enhancing fan engagement with highlights and other interactive features.
In addition, MLS in conjunction with REPLACE1271766973witter unveiled a league-wide set of team-oriented hashtags which also includes team-branded scarves being used as incentive for fans to use the hashtags. MLS and REPLACE1271766973witter also released a new set of emojis for use during the 2019 MLS Season.
REPLACE1271766973he scarves add another layer to the REPLACE1271766973witter interaction, MLS' director of social media, Melissa Marchionna, told Front Office Sports.
"We're always trying to do something different," Marchionna said. "We saw a lot of great content from fellow leagues and businesses and we just wanted to take it up a notch.
"We're really excited about the scarves, which add something tangible and reflective of the soccer experience. REPLACE1271766973hey're such a dynamic piece of the stadium experience."
