NBC Sports Network is looking to maximise interest in the Premier League's transfer deadline day on Thursday by simulcasting Sky Sports News' coverage for part of the day, reports SportBusiness

Sky Sports News' live show will be aired on NBCSN from 2-5pm Eastern Time, which will be followed by a three-hour show featuring regular hosts Rebecca Lowe, Robbie Earle, Kyle Martino, and Robbie Mustoe.

In addition, NBCSN commentators will be offering analysis during the Sky telecast, while Sky presenters will welcome the NBCSN audience at the top of each hour and will also file a report for the NBCSN show.

Comcast, the parent company of NBCUniversal, took control of Sky last September in a $39bn (€34bn) deal. This will be the first major collaboration between the companies.

NBC holds the US broadcast rights to the Premier League.