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​MLS in deal with fantasy sports website

Major League Soccer (MLS) has announced an exclusive partnership with fantasy sports website DraftKings, reports, www.sportspromedia.com/.

DraftKings will offer new daily fantasy soccer games in the US and Canada, with both free and paid versions available. DraftKings will also partner with individual MLS clubs to promote its service.

It is hoped that the deal will help engage new audiences with the sport, following DraftKings' successful partnerships with Major League Baseball (MLB), the National Hockey League (NHL) and Nascar in the past few years.

"The increasingly popular daily fantasy sports space is a proven fan development tool that we're excited about," said Gary Stevenson, president and managing director of MLS Business Ventures.

"You'll see deep integration within our many digital platforms and you'll see a number of club deals. We are delighted to partner with DraftKings to give our passionate fans another innovative way to experience the sport that they love."


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