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​MLS and Twitter announce improved coverage

Twitter has announced extended and expanded content deal with Major League Soccer (MLS) as part of a new line-up of video programming, reports, www.sportspromedia.com/.

The agreement with MLS will see North America's premier soccer league continue to provide the platform with live and on-demand content each week, including every goal of the season, until 2022.

The move also means select live matches in English will continue to be broadcast on Twitter via the official MLS and Univision Deportes handles.

"Our collaboration with Twitter has proven to be a highly effective vehicle to connecting with fans in innovative ways and bringing our teams and world-class athletes to new audiences," said Chris Schlosser, senior vice president of media at MLS.

"We are excited to extend our partnership and look forward to working with Twitter and Univision on creative executions during live matches and at our big events."

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Ian Ferris
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