Major League Soccer (MLS) has entered into a multi-year partnership with Advocare International, a health and wellness company, reports, www.sportspromedia.com/. The new four-year deal represents the largest sports, and the first league-wide, partnership for Advocare, which becomes the official sports nutrition partner of MLS from the start of the 2015 season.
Advocare will partner the league until the end of the 2019 season, during which time its Rehydrate brand of sports drinks will be used on the sidelines during MLS games.
"We are proud to be the official sports nutrition partner of Major League Soccer," said Richard Wright, the president and chief executive of Advocare. "This is an incredible opportunity to share the Advocare vision of physical wellness with dedicated soccer fans across the nation.
"Soccer is a rapidly growing sport in North America and our partnership with MLS makes perfect sense as we continue to grow together."
In the coming weeks, Advocare will also announce individual MLS club partnerships to complement its central league deal. The company already partners FC Dallas under a shirt sponsorship agreement that runs until 2020.
"Advocare is a dynamic growth company that is excited about becoming an active partner of Major League Soccer," said Gary Stevenson, the president and managing director of MLS Business Ventures.
"We took notice of the successful partnership that Advocare has developed with FC Dallas and we look forward to that happening at the League level and with a number of our clubs."
