Fast food chain KFC has renewed as the official sleeve partner of Melbourne Victory for two years, reports SportsPro. KFC has been a partner of the Hyundai A-League outfit since the league's inception eight years ago. Its logo will continue to appear on the sleeve of their playing jerseys until the end of the 2014/15 campaign.
President of the KFC Franchisee Association of Victoria, Mitch Glanville, said: "We had absolutely no hesitation in extending our relationship with Melbourne Victory and see the long-standing partnership as immensely beneficial to both parties."
"This relationship has certainly stood the test of time, added Melbourne Victory managing director Richard Wilson, "with KFC having been with us since day one of the competition and we are extremely grateful for their on-going support."