Manchester United striker Cristiano Ronaldo and Valencia owner Peter Lim have launched a new business venture.

A number of years ago, Lim's company, Mint Media, became the owner and administrator of all of Ronaldo's image rights, aside from those generated by the club in which he plays for at any given moment.

Ronaldo announced on Monday that his new business with Lim will be a ZujuGP platform that aims to unite football, technology and communication.

"You will never see football in the same way again," a company statement read.

"Sign up for ZujuGP and embark on this journey with us," Ronaldo declared on his social media pages.