Manchester United have scored a multi-year global partnership with Mondelēz International, the US-based multinational confectionary, food and beverage company, reports, www.sportspromedia.com/.

Mondelēz, which counts the likes of Cadbury, Oreo, Toblerone, Milka and Belvita within its ownership portfolio, will collaborate with the Premier League club to create co-branded products, as well as interactive campaigns to engage United's supporters across the globe.

The deal, for which financial details have not been disclosed, will see Mondelēz seek to tap into a worldwide fan and follower base that has reached 1.1 billion, according to market research agency Kantar.