The midfielder was exceptional in the win over Tottenham Hotspur on Sunday.
It was another fine performance in what has been his best season at Old Trafford since returning to the club in 2016.
Speaking on his Vibe with Five podcast, Ferdinand said: "Do you know the mad thing about Paul Pogba? He left United when they were winning everything and, when he came back, he found a very different Man United.
"I think that stunned him and took him back, it wasn't what he remembered - 'this ain't the same, the winners aren't here no more' - and I think it took him back.
"Bearing in mind he was off the back of winning a World Cup, he came back and nothing had changed. The club's direction was a bit skew-whiff and I think that messed with him.
"He'd been winning at Juventus and then France and he wanted to win.
"Not everyone is a person that can galvanise a football club but you can be part of that process and I think he's very much someone who can be part of that.
"Now we see him smelling blood and smelling that, actually, we could be onto something here - 'I can see the improvement this year, we've gone from where we finished last year to second and we could win the Europa League, I can see next season we'll get closer again'.
He added: "It's about doing that consistently now and I think that will come if he feels the club are built to win now."