Manchester United are increasing season ticket prices for next season by a quid a game.
While many clubs have reduced prices to attract more cash-strapped fans at a time of a global economic crisis, United once again feel confident about bucking the trend because they are still turning away an average of almost 5,500 fans per game.
Fans' groups are not too impressed with the rises, which take the cost of a ticket to a top-price £49. The cheapest ticket at Old Trafford will be £27.
However, United feel the continued clamour to watch Sir Alex Ferguson's men - average Premier League attendances this season are 75,299 - is justified.
"We are still turning away over 5,000 people per game on average and we believe it represents good value for money," said a United spokesman.