Manchester United great Paul Ince says authorities should start fining teams with penalties instead of points and money.
Romelu Lukaku was subjected to monkey chants from Cagliari supporters last week, while Premier League players Marcus Rashford, Paul Pogba, Kurt Zouma and Tammy Abraham have recently been victims of online racial abuse.
And Ince says the game's governing body needs to take drastic action to cut out racist chants.
"We've seen it with Marcus Rashford, we've seen it with Paul Pogba and obviously now Romelu Lukaku. It isn't right. Whether it's the fans, or whether it's social media, we've got to get our heads together, just stop all this going on.
"It's time to think about sporting penalties instead of fines, we've got to be throwing that at people, so that they're aware that if it does that will happen. Because fines aren't doing anything. It's not hitting home to anybody, it really, really isn't and you can see that.
We need to make it transparent, if this behaviour continues, or it happens again, your club is out of Europe. It's difficult though, because sometimes it's individuals with these opinions, that's different to 20 or 100 fans. Unfortunately, there's always one idiot, or two idiots, that will do that.
"There must be a deterrent. Whether it's in England, or Europe or whatever, take points off the teams, take them out of cup games, whatever. Empty stadiums don't really work – you're only hit in the pocket for two or three games – but point deductions, that could work.
"What disturbs me is the last four or five years, we kind of felt like it was reducing and being stamped out. But in the last one or two years, it's reared its ugly head again. It's really disturbing."