Don Balon says Zinedine Zidane no longer wants the attacker at the Bernabeu and will look to get rid.
It's suggested Manchester United are still keen to snap up the Colombian.
But the two clubs remain some way apart in their valuation of the 25-year-old.
The Galacticos have had a transfer ban imposed by FIFA and can only sell players. That means the club will only offload Rodriguez on their terms.
Real reportedly want around £67m to part with the former Monaco star, says the Daily Star.
However, United will only stump up £34m given his mixed form over the past year.