Manchester City have confirmed a new global sponsorship deal with FXPrimus, which becomes the club's official online forex trading partner, reports, www.sportspromedia.com/. The three and a half year agreement comes into effect immediately, with FXPrimus set to sponsor City's winter training camp and tour in the United Arab Emirates later this month.
City's game against German side Hamburg SV on 21st January in Al Ain will be known as the FXPrimus Cup.
Additionally, FXPrimus will have 'extensive marketing and promotional rights' across City's various assets, with a presence on the club's digital channels and at the Etihad Stadium during matches.
"We are delighted to have partnered with FXPrimus and are really looking forward to working with them on a range of activations," said Tom Glick, City's chief business officer.
"It's always very special when the team visits the United Arab Emirates, so we're particularly looking forward to kicking off our relationship by playing the FXPrimus Cup in front of our fans."
