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Liverpool to partner with Toulouse if RedBall Acquisition succeeds

RedBall Acquisition boss Gerry Cardinale hopes to add Liverpool to an expanding portfolio of European clubs.

RedBall are in talks about buying a 25 per cent stake in Liverpool owners FSG.

Cardinale bought a controlling stake in French Ligue 2 side Toulouse in July through his Redbird FC investment arm, with the specific aim of creating a European portfolio of clubs, much in the same way that Red Bull operate, which would harness his interest in data analytics.

He is quoted by the Liverpool Echo: "I've been looking at European football now for about the past four years and I have been learning and I have been studying and I have been watching. That's why I have an appreciation of the fan and the role of European football in its community.

"The difference for me in Europe is that I can tweak my investment model and become the rights holder myself. In America it is harder to do that as the rules are such.

"I can come in and do everything I have done for the last 30 years and bring that and be the rights holder and integrate our approach into player performance and on the field performance.

"I have three decades apprenticing to some of the greatest sports owners in America and to bring that now to Europe excites me very much as now we have an opportunity to put it all together.

"Being able to do what I do on the business side and put that together will feed into better cash flow management which feeds into more liquidity and resources to put the best players on the field. That's really interesting to me and that is the next focus for me and for Redbird."

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Paul Vegas

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