Liverpool have admitted some interest over naming rights for a new stadium but whether that will be a redeveloped Anfield or a new ground has yet to be agreed. According to Billy Hogan, managing director of Fenway Sports Management the primary consideration has to be ensuring the club can compete financially with their main rivals.
"We see Liverpool as a truly global proposition from a marketing standpoint and a naming rights partnership with Liverpool Football Club is really unlike any other thing there is out there," Hogan told Bloomberg.
"It's something we've seen some interest in and we'll continue to have those conversations."
Hogan added that the final decision will "rest on which opportunity allows us to keep generating revenue to compete with the rest of our competition in the Premier League".
It is believed FSG's preferred option is to increase both the capacity and corporate opportunities at Anfield, as they did when they took over at baseball side Boston Red Sox.
Under the terms of an agreement struck when plans were first drawn up for the new stadium project at Stanley Park the club have until the end of this month to take up the option of the 999-year lease with the Council.
With discussions between the two parties continuing, however, that may be subject to change.