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Liverpool's Gerrard becomes ambassador for energy drink

England and Liverpool skipper Steven Gerrard has once again become a Lucozade Sport ambassador, reports, www.sportspromedia.com/. The agreement coincides with the commencement of the brand's new UK£10 million "Fuel to Rule" advertising campaign.

As part of the agreement Gerrard will appear in a new television advert that will feature him training and working out. The advert will launch in Ireland on 1st March and the UK in mid-April.

The new campaign, which follows the launch of the new Lucozade Sport Brazilian Guava flavour, will also feature digital, in-store and experiential activation.

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Dave Williams

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