The Uruguay striker, 27, will make his 100th start in the Barclays Premier League at Southampton this evening and the top flight's leading scorer will want to celebrate by ending a run of five games without a goal.
And Rodgers said: "Even if you're an outstanding player you still want that encouragement.
"That's something I've done and reinforced with him but he knows what I think of him and he knows how much we value his efforts as a team player.
"In the last 33 goals we have scored, he has got four. That really shows we are a team.
"Nearly 50 per cent of the goals we score either come from him or are assisted by him.
"It shows you the influence he has. It is also a great pointer to what he is. People may have looked at him and thought that he plays for himself but he has been a remarkable team player for us."
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